Organization: Kasapreko Company Limited
Location: Accra, Greater Accra Region, Ghana
Employment Type: Full-time
Work Mode: On-site
Job Level: Mid–Senior Level
Industry: FMCG / Sales & Trade Marketing
Posted: Recently

Job Overview

Kasapreko Company Limited is seeking a highly driven and commercially focused Key Accounts Manager to lead strategic sales development across modern trade and institutional customers.

This role is responsible for expanding sales volume, improving market penetration, strengthening customer relationships, and executing high-impact account strategies across supermarkets, hotels, forecourts, and major retail chains. The successful candidate will drive product visibility, promotional excellence, and long-term profitability while collaborating closely with internal stakeholders to deliver sustainable business growth.

This is a career-defining opportunity to join one of Ghana’s most respected indigenous FMCG organizations.

About the Organization

Founded in 1989 by visionary entrepreneur Dr. Kwabena Adjei, Kasapreko Company Limited has grown from a modest garage-based operation into a world-class manufacturing powerhouse.

Today, Kasapreko produces a diverse portfolio of herbal-based alcoholic and non-alcoholic beverages, exporting to over 16 countries worldwide. The company is best known for flagship brands such as Alomo Bitters, alongside an expanding range of spirits, soft drinks, wines, and liqueurs.

Through innovation, research, advanced technology, and strong Ghanaian heritage, Kasapreko continues to deliver premium quality beverages that dominate both local and international markets.

Job Details

Job Title: Key Accounts Manager
Department: Marketing & Promotions
Location: Accra, Greater Accra Region, Ghana
Contract Type: Permanent / Full-time
Work Schedule: Full-time
Work Arrangement: On-site
Compensation: Competitive, based on experience
Benefits: Comprehensive benefits package

Key Responsibilities

Strategic Account Development

Design and execute account growth strategies for modern trade, institutional, and corporate customers.
Expand market share and optimize revenue performance within key retail and hospitality partners.
Identify and onboard new strategic retail partnerships.

Customer Relationship Management

Build strong, long-term partnerships with key trade clients.
Lead negotiations on pricing, promotions, contracts, and shelf positioning.
Conduct structured business reviews and performance evaluations with customers.

Trade Execution & Merchandising

Ensure superior product availability, shelf presence, and merchandising compliance.
Drive in-store promotions, brand activations, and new product launches.
Implement effective point-of-sale marketing initiatives.

Sales Performance & Analytics

Track sales performance against targets and implement corrective actions where necessary.
Analyze sales data, market insights, and competitor activity to identify growth opportunities.
Develop accurate demand forecasts and sales projections.

Cross-functional Collaboration

Partner with Marketing, Supply Chain, Distribution, and Finance teams to optimize execution.
Ensure timely product delivery and minimize stock shortages.
Align promotional strategies with broader brand campaigns.

Budget & Investment Management

Manage promotional budgets, discounts, and trade investments efficiently.
Monitor ROI and ensure strong financial discipline.

Compliance & Reporting

Ensure adherence to company policies, contractual agreements, and safety standards.
Prepare periodic performance, market intelligence, and strategic recommendation reports.

Requirements & Qualifications

Educational Background

Bachelor’s degree in Business Administration, Marketing, or Social Sciences
MBA (Marketing option) or CIM qualification is an added advantage

Experience

Minimum of 3–5 years senior-level experience in Sales & Marketing
At least 2 years’ experience within FMCG operations
Proven background in modern trade, key accounts, or channel sales

Skills & Attributes

Strong commercial and analytical acumen
Excellent communication, negotiation, and presentation skills
High proficiency in Microsoft Office and ERP systems (SAP preferred)
Strong interpersonal and leadership capabilities
Creative problem-solving and strategic thinking
Brand awareness and market development orientation
Adaptable, diversity-conscious, and results-driven
Strong commitment to safety culture

Benefits

Medical insurance for employee and four dependents
13th month salary
Monthly product allocation
Leave allowance (75% of basic salary)
Tier 3 pension contribution (10% employer + 10% employee)
Funeral support benefits (parents, spouse, children)

Why Join Kasapreko?

Work with a market-leading indigenous FMCG brand
Career growth within a dynamic and innovation-driven organization
Attractive compensation and benefits package
Exposure to regional and international business operations
Opportunity to drive high-impact trade strategies

How to Apply

Interested candidates should click “I’m Interested“ to submit their application.

Required Documents

Updated CV
Relevant professional certificates (optional)

Recruitment Process

Online Application
Shortlisting
Interview Invitation
Final Selection & Offer

Application Deadline: 13/03/2026
Only shortlisted candidates will be contacted.

Frequently Asked Questions (FAQs)

1. Is this role remote or on-site?

This is a fully on-site position based in Accra.

2. What level of experience is required?

Applicants should have 3–5 years’ relevant experience, including 2 years within FMCG operations.

3. Is FMCG experience mandatory?

Yes. FMCG experience is highly preferred.

4. Are professional certifications required?

A degree is mandatory. CIM or MBA (Marketing) certifications are an advantage.

5. What trade channels will I manage?

Supermarkets, hypermarkets, hotels, petrol forecourts, and institutional clients.

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